MarketingCampaign

MarketingCampaign : public class

Created:	6/29/2006 2:43:59 PM
Modified:	7/28/2006 11:25:04 AM

Project:
Author:	Copyright AutoMagicKB LLC 2005
Version:	6.2
Phase:	SID
Status:	Approved
Complexity:	Easy
Advanced:
UUID:	{6B7ECEAE-AEA4-4d1d-945C-0F4FDC44641B}
Appears In:	Figure MS.12 - Market Segment Associations with Other Entities, Figure MS.14 - Marketing Campaign and Media, Figure MS.15 - Marketing Campaign Characteristics, Figure MS.16 - Marketing Campaign Associations, Part 1, Figure MS.17 - Marketing Campaign Associations, Part 2, Figure MS.18 - Media Associations with Other Business Entities

Copyright TM Forum 2006 A depiction of how the launch or re-launch of a ProductOffering is or will be undertaken.

Attribute

Details

public String
ID

Notes:

A unique identifier for the MarketingCampaign

public String
name

Notes:

A word, term, or phrase by which a MarketingCampaign is known and distinguished from other MarketingCampaigns

public String
description

Notes:

A narrative that explains what the MarketingCampaign is

public String
mcType

Notes:

A categorization of a MarketingCampaign, such as new or re-launch

public TimePeriod
validFor

Notes:

The period during which the MarketingCampaign is applicable.

Element	Source Role	Target Role	Details
Media Class	Name:	Name:
MarketingCampaignCharacteristicValue Class	Name:	Name:
PartyProfileType Class	Name:	Name:	<p>Copyright TM Forum 2005<br/></p><p><br/></p><p>No documentation available<br/></p>

Element	Source Role	Target Role	Details
ProductOfferingStrategy Class	Name:	Name:
PartyRoleType Class	Name:	Name:
ProductPromotion Class	Name:	Name:
SalesChannel Class	Name:	Name:
MarketingCampaignCharacteristic Class	Name:	Name:
ChurnAndRetentionStatistic Class	Name:	Name:	<p>Copyright TM Forum 2005<br/></p><p><br/></p><p>No documentation available<br/></p>
MarketSegment Class	Name:	Name: