<p>Copyright TM Forum 2005<br/></p><p><br/></p><p><b>Extended Description</b><br/></p><p><br/></p><p>Corporate Communications & Image Management processes are responsible for communicating the required messages to the market and industry about the overall enterprise. These include promotion of the desired corporate image for the enterprise and its general business and products. Areas such as sponsorship, corporate-level advertising and general contact with industry bodies, and government and regulatory agencies, are addressed here. These processes also assign spokespeople for marketing topics and any corporate issues, develop specific messages for topics of concern to the enterprise, manage message release approval, manage media interactions with spokespeople, and monitor market reaction to messages and implement any necessary changes or adaptations.<br/></p>