Marketing Fufillment Response : public <<ProcessElement>> activity
<p>Copyright TM Forum 2005<br/></p><p><br/></p><p><b>Extended Description</b><br/></p><p><br/></p><p>Marketing Fulfillment Response processes are responsible for the issue and distribution of marketing collateral (i.e., coupon, premium, sample, toys, fliers, etc.) directly to a customer and the subsequent tracking of resultant leads. These processes include campaign management activities from lead generation to product and literature fulfillment, and hand-off of leads to the selling processes.<br/></p>
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| Tag |
Value |
Details |
| Brief Description |
|
Responsible for the issue and distribution of marketing collateral directly to a customer and the subsequent tracking of resultant leads.
|
| ProcessID |
1.1.1.3 |
|
| Property |
Value |
| mustIsolate: |
False |
| isReadOnly: |
False |
| isSingleExecution: |
False |
Project: