<p>Copyright TM Forum 2005<br/></p><p><br/></p><p><b>Extended Description</b><br/></p><p><br/></p><p>Based on the market strategy for the enterprise, the Marketing Capability Delivery processes manage the delivery and build of new or changed market capabilities (e.g. on-line channels and sales channels) or customer-related capabilities (e.g. ability to identify, save, manipulate and retrieve and apply new types of knowledge about customers). These capabilities are created and delivered in line with the Market Strategy; for example, one strategy may be to create more on-line channels to allow for customer self-service.<br/></p>